Creative Director/Copywriter/Postpubescent
1 out of 3 women will die of heart disease and stroke. And for some reason, no one ever talks about that. After a hundred years of fighting for women’s rights, this is one place men still get more attention than women. It needs to change.
Also, a Boulder, CO woman remembered seeing this spot as she was having a heart attack. She immediately called for help and it saved her life. For reals.
Directed by Christian Bevilacqua, Psyop